Apr 22
What Healthcare Practices Should Consider Before Allowing Doctors to Have Standalone Websites
As physicians build stronger personal brands, many orthopedic groups, specialty practices, and multi-location healthcare organizations are facing the same question: should individual doctors be allowed to operate their own standalone websites? There is not a universal right answer. For some organizations, the cleanest approach is to require all provider content to live on the main practice website. For others, individual physician websites can be useful for reputation building, media visibility, academic work, speaking engagements, research, and personal thought leadership. The key is governance. This post explores what to consider and how best to structure personal provider websites.
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